Srikanth Reddy

Hi, I’m Srikanth Reddy

  • Full Stack Digital Marketer & WordPress Developer
  • Chat GPT Prompt Engineering(Text/Image/Video) 
  • Programmatic Advertising Specialist
  • Amazon FBA, PPC & Account Management Specialist
  • Digital Marketing Funnel Specialist
  • Dropshipping(Shopify/WooCommerce) Specialist
  • Affiliate Marketing Specialist
  • Lead Generation Specialist

UX(User Experience) & UI (User Interface)

UX(User Experience) & UI (User Interface) are 2 Interdependent terms.

UI (User Interface):

User interface design is the process of transforming wireframes into user interfaces that are aesthetically pleasing and easy to use. A user interface is the point of interaction between the user and the product they are using. User interface design is a purely digital practice. It considers all the visual, interactive elements of a product interface—including buttons, icons, spacing, typography, color schemes, and responsive design. The goal of UI design is to visually guide the user through a product’s interface.

ux and ui design

Different Types of UI:

  • Command Line Interface.
  • Menu-driven Interface.
  • Graphical User Interface.
  • Touchscreen Graphical User Interface.

UI Design Tools

  • Figma
  • Sketch
  • Adobe XD
  • InVision Studio
  • Axure
  • Craft
  • VisualSitemaps
  • Framer
  • Marvel

Research UI?

User research is used to understand the user’s needs, behaviors, experience and motivations through various qualitative and quantitative methods to inform the process of solving for user’s problems.

  • Conducting interviews and surveys.
  • Organizing focus groups.
  • Conducting usability tests.
  • Running various A/B tests.

Graphic Design Skills:

User Experience(UX or UE) design is the process of developing and improving the quality of interaction between a user and all facets of a company. UX design is NOT about visuals; it focuses on the overall feel of the experience.

The user experience (UX or UE) is how a user interacts with and experiences a product, system or service. It includes a person’s perceptions of utility, ease of use, and efficiency. Improving user experience is important to most companies, designers, and creators when creating and refining products because negative user experience can diminish the use of the product

A UX Designer is focused on all aspects of a product’s development, including design, usability, function, and even branding and marketing. Their work touches the entire end-to-end journey of a user’s interaction with a product, and includes identifying new opportunities for the product and business.

UX is important because it tries to fulfill the user’s needs. It aims to provide positive experiences that keep users loyal to the product or brand.

3 types of UX tools:

  • THINK Phase: User Research Tools
  • MAKE Phase: Design Tools
  • CHECK Phase: User Testing Tools

4 types of User Research Tools used by UX designers

MAKE phase: design tools:

User interface (UI) design tools deal with the visual part of UX design—they help designers brainstorm, schedule, and turn ideas into something real. During this phase, designers and developers try to build features to solve a problem or improve the website, app, or product.

3 main types of design tools used b UX designers


CHECK phase: user testing tools:

  • A/B testing tools: Google Optimize/Omniconvert
  • Heatmap tools: Hotjar Heatmaps/Lucky Orange
  • Survey tools: Hotjar Surveys/Refiner
  • Session recording tools: Hotjar Session Recordings/Loop11

What is UX vs UI?

UX (user experience) and UI (user interface) are two interdependent terms. While UI generally deals with the interaction between users and computer systems, software and applications, UX deals more generally with a user’s overall experience with a brand, product or service.