Digital Marketing, also called online marketing, Digital marketing is the component of marketing that uses the Internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. Search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising & More…
10 Digital Marketing Benefits:
Now every organization is giving more importance to appear their website on top of the search results and this is their top inbound marketing priority because Google alone processes 40,000 search queries every second, 3.5 billion searches per day, and over 100 billion searches a month.
70% online users click on organic search results when they search for any product or service, Top 3 organic search results are getting 60% clicks, and SEO leads have 15% close rate.
Search Engine Optimization Checklist:
Search Engine Marketing networks offering text-based search ads, graphic display ads, YouTube video ads, or in-app mobile ads, your business has plenty of ways to reach the target audience.
Google paid search ads has 2.7% conversion rate across all industries and 0.89% conversion on the display network.
Search Engine Marketing Checklist:
Boost your brand effectiveness, following, engaging posts with Social Media Marketing strategy. 90% of marketers say that social media is important marketing platform for their business growth. Many companies started using social media and have seen increased in their marketing effectiveness.
Social Media Marketing Platforms:
Email Marketing is going strong and remains one of the most crucial channels of lead generation. Email Marketing campaign is an essential tool for creating awareness on your business. Three-quarters of companies agree that email offers “excellent” to “good” ROI.
A whopping 99% of email users check their inbox once a day while there will be more than 4.3 billion email users in the world by 2023.
Email Marketing Checklist: